Business Research Methods

• Introduction
  • Meaning of Research
  • Key Features of Research
  • Concept of Scientific Research
  • Types of Research
  • Scientific Research Process
  • Paradigm Shifts of Research
  • Concept of Management Research
  • Applying Scientific Thinking to Management Problems
  • Ethical issues in business research
  • Value of Management Research in Business Decision Making
• Literature Searching and Theoretical Framework
  • Concept of literature Review
  • Literature Search through the Internet
  • Theoretical Framework
  • Concept of Research Problem
  • Statement of Research Objectives
  • Concept of Hypothesis
  • Approaches to Research
  • Features of Good Hypothesis
  • Sources of Literature Review
  • Steps in Literature Review
  • Types and format of Hypothesis
• Research Design
  • Concept of Research Design
  • Quantitative Research Design
  • Qualitative Research
• Measurement ,Scaling and Sampling
  • Concept of Variables
  • Nature of Measurement
  • Concept of Measurement Scale
  • Concept of Sampling
  • Sources of Measurement Problems
  • Concept of Scaling
  • Scales Commonly Used in Business Research
  • Validity and Reliability of Measurement
  • Types of Sampling
  • Sampling and Non-Sampling Errors
  • Determination of Sample Size
• Data Collection and Analysis
  • Concept of Data
  • Sources of Data
  • Types of Data
  • Interview
  • Observation
  • Questionnaire
  • Advantages and Disadvantages of using Secondary data
  • Analysis of Qualitative Data
  • Chi-square Test
  • Methods of Analyzing Qualitative Data
  • Methods of Collecting Qualitative Data
  • Parametric and Non-Parametric Test for Testing Hypothesis
  • Quantitative Data Analysis Methods
• Research Proposal and Report Writing
  • Topic Selection in Research
  • Research Proposal
  • Writing Research Reports
  • Procedure for Writing Report
  • Style of Research Report Writing
  • Typing a Research Report
  • Essentials of a Good Research Report
  • Citations and References Using APA Format
  • Layout of the Research Report