Buying behavior refers to the decision-making process and actions of consumers or businesses when selecting and purchasing of products or services.
- It is influenced by various internal and external factors such as personal preferences, cultural influences, economic conditions, and marketing strategies.
- It focuses on understanding how individuals and organizations make purchasing decisions.
Types of Buying Behavior:
- Consumer Buying Behavior: The behavior of individuals who buy goods and services for personal or household use.
- Business Buying Behavior: The behavior of organizations that buy products or services for use in production, operations, or resale.
