Fundamentals of Marketing

• Introduction to Marketing
  • Meaning of marketing
  • Core Concepts of Marketing
  • Marketing Process
  • Marketing Management Orientation
  • Marketing Mix
• Understanding Marketing Environment
  • Meaning of Marketing Environment
  • Micro Environment
  • Macro Environment
  • Responding to the Marketing Environment
  • Marketing environment in Nepal
• Marketing Information System
  • Concept of Marketing Information System
  • Components of the Marketing Information System
  • Marketing Research Process
  • Areas of Marketing Research
• Buyer Behavior
  • Meaning of Buying Behavior
  • Meaning of Consumer Behavior
  • Business Buyer Behavior
• Segmentation, Targeting and Positioning Strategies
  • Concept of Market Segmentation
  • Bases for Segmenting Consumer and Organizational Markets
  • Concept of Positioning
• Product Decisions
  • Concept of Product
  • Product Classification
  • Product Life Cycle (PLC)
  • New Product Development Process
  • Branding Strategies
  • Packaging
  • Service Product Strategies
  • Product Line and Product Mix Strategies
• Pricing Decisions
  • Concept of Price and Pricing
  • Pricing Approaches
  • New Product Pricing Decisions
  • Initiating and Responding to Price Changes
  • Pricing Practices in Nepal
• Distribution Decisions
  • Concept of Distribution
  • Channel Designs for Consumer and Industrial Products
  • Channel Selection Factors
  • Concept of Marketing logistics
  • Distribution Practices in Nepal
• Promotion Decisions
  • Concept of Promotion
  • Promotion mix components
  • Concept of Advertising
  • Concept of Personal Selling
  • Concept of Sales Promotion
  • Concept of Public Relations
  • Concept of Direct Marketing
  • Promotion Practices in Nepal
• BIM 5th Sem-Model Question Solution 2024 – Marketing
• BIM 5th Sem-Exam Question Solution 2024 – Marketing