E-Commerce and Internet Marketing

Introduction to E-Commerce

What is E-Commerce?

E-Commerce (Electronic Commerce) refers to the buying and selling of goods and services over the internet using digital platforms, electronic payments, and online communication technologies.

• In simple terms, E-Commerce eliminates the need for physical interaction between buyers and sellers by enabling transactions through websites, mobile apps, and online marketplaces.

E-Commerce is the process of conducting commercial transactions electronically over the internet, including the exchange of goods, services, and information.