Areas of marketing research plays a crucial role in helping businesses make data-driven decisions, enhance customer satisfaction, and improve overall marketing effectiveness.
Thank you for reading this post, don't forget to subscribe!Areas of Marketing Research are:
1.) Market Research:
- It is the systematic process of gathering, analyzing, and interpreting data about potential customers, competitors, and market trends to identify business opportunities and make informed marketing decisions.
2.) Product Research:
- It involves evaluating new or existing products to determine their feasibility, performance, and appeal to target customers.
3.) Price Research:
- It examines pricing strategies, consumer price sensitivity, and market pricing trends to determine the optimal price for a product or service.
4.) Promotion Research:
- It analyzes the effectiveness of advertising, branding, and promotional strategies to improve marketing campaigns and customer engagement.
5.) Distribution Research:
- It focuses on evaluating the efficiency and effectiveness of various distribution channels and supply chain logistics to ensure the right products reach the right customers at the right time.