Public Relations (PR) refers to the set of activities a company undertakes to build, maintain, and manage a positive image and reputation with its various stakeholders—such as customers, employees, investors, government, media, and the general public.
Thank you for reading this post, don't forget to subscribe!- PR is non-paid, non-personal communication that focuses on public perception and aims to build goodwill and manage crises or rumors effectively.
Key Features:
- Focuses on trust-building rather than direct selling.
- Helps manage company image and brand reputation.
- Often used to handle negative publicity or to highlight positive contributions.
- Can influence public opinion without direct advertising.
Example: A company donating to earthquake relief and getting featured in news articles.
Tools of Public Relations:
Here are the major tools used in public relations to communicate with the public:
1.) Press Releases:
- A written or recorded official statement delivered to media outlets to announce something newsworthy like new product launches, business expansion, CSR initiatives, or crisis management.
Example: A press release about a company opening a new branch.
2.) Media Kits:
- A collection of promotional materials shared with journalists and influencers, including brochures, product samples, company history, photos, and press releases.
3.) Sponsorships:
- Financial or material support provided to events, organizations, or causes in exchange for brand visibility and public goodwill.
Example: A telecom company sponsoring a youth sports tournament.
4.) Events:
- Hosting or participating in events, seminars, trade shows, or exhibitions to increase brand visibility and interact with the public or media.
Example: A company organizing a product launch or public conference.
5.) Social Responsibility Programs (CSR):
- Initiatives where companies contribute to social or environmental causes, such as education, healthcare, or sustainability.
Example: Tree-planting campaigns or sponsoring scholarships for underprivileged stude