Perception plays a significant role in individual decision-making processes. How individuals perceive and interpret information about the options available to them can influence the choices they make.
Thank you for reading this post, don't forget to subscribe!The steps involved in individual decision making are influenced by perception are:-
- Defining the problem
- Developing alternatives
- Making a choice
Defining the problem:-
The first step in individual decision making is to define the problem. This involves identifying the discrepancy between the current state of affairs and the desired state of affairs. Perception plays a role in this step because it influences how we see and understand the situation.
Developing the alternative:-
Once the problem has been defined, the next step is to develop alternatives. This involves identifying all of the possible solutions to the problem. Perception plays a role in this step because it influences our ability to generate creative and innovative solutions.
Making a choice:-
The final step in individual decision making is to make a choice. This involves selecting one of the alternatives that have been developed. Perception plays a role in this step because it influences our evaluation of the alternatives.