Behavior modification refers to the systematic application of principles and techniques to shape or modify employee behavior in order to achieve desired organizational outcomes.
It consists of five steps:-
- Identify critical behaviors
- Develop baseline data
- Analyze behavioral consequences
- Intervention strategy
- Evaluate performance improvement
The steps of organizational behavior modification (OBM) are:
Identify critical behaviors
The first step is to identify the behaviors that are most important for the organization’s success. These behaviors are often referred to as “critical behaviors.” Critical behaviors can be identified through interviews with employees and managers, performance reviews, and other data sources.
Develop baseline data.
Once the critical behaviors have been identified, the next step is to develop baseline data on the current frequency of those behaviors. This data can be collected through observation, surveys, or other methods.
Analyze behavioral consequences
Once the baseline data has been collected, the next step is to analyze the behavioral consequences of the critical behaviors. This involves identifying the antecedents and consequences of the behaviors. Antecedents are the events or stimuli that precede the behavior, and consequences are the events or stimuli that follow the behavior.
Intervention strategy
Once the behavioral consequences have been analyzed, the next step is to develop an intervention strategy. This strategy should be designed to increase the frequency of desired behaviors and decrease the frequency of undesired behaviors. There are many different types of intervention strategies that can be used, such as positive reinforcement, negative reinforcement, punishment, and extinction.
Evaluate performance improvement
The final step in OBM is to evaluate the effectiveness of the intervention strategy. This involves comparing the frequency of the critical behaviors before and after the intervention. If the intervention has been effective, there should be an increase in the frequency of desired behaviors and a decrease in the frequency of undesired behaviors.
