Organizational change refers to a significant shift or transformation in structure, strategies, processes, culture, or systems of an organization.
• It can be small and incremental, or it can be large and transformative.
• The goal of organizational change is often to improve performance, efficiency, and the ability to compete in the market.
Forces of Change
Change can be driven by various forces that compel organizations to adapt and transform.
These forces can be:-
‣ Internal forces:
Change in internal forces such as change in leadership, organizational strategy, technology, workforce can lead to changes in organizational strategy, culture, processes, structure and also on product or services.
• Internal factors within the organization, such as poor performance, declining profitability, low employee morale, or outdated systems and practices, can create the necessity for change.
‣ External Forces:
Changes in the external environment, such as shifts in market conditions, industry trends, customer preferences, technological advancements, or regulatory requirements, can necessitate organizational change.
• Organizations need to respond to these external factors to remain competitive, meet customer demands, or comply with new regulations. It includes PEST i.e. political, economical, socio-cultural and technological factors.
